March 28, 2024
Explore the future of digital marketing with video marketing emails, increasing engagement and brand awareness.
By
Henry Sabin
In today's digital age, businesses are constantly looking for new and innovative ways to reach potential customers and increase their brand awareness. One marketing strategy that has been gaining popularity in recent years is video marketing email. With video becoming an increasingly popular medium for online content consumption, it's no surprise that businesses are incorporating it into their email marketing campaigns. Not only does video content increase engagement and click-through rates, but it also allows businesses to better connect with their audience on a personal level.
In this article, we'll explore why video marketing email is the future of digital marketing, and how businesses can use this strategy to increase their email conversion rates and overall marketing success. So, if you're looking to stay ahead of the curve and take your digital marketing to the next level, read on to discover why video marketing email is the way of the future.
Video marketing has quickly become one of the most powerful tools in a marketer's arsenal. With the rise of social media and mobile devices, video has become the preferred medium for online content consumption. According to a report by HubSpot, 54% of consumers want to see more video content from a brand or business they support. Video content is not only more engaging, but it also allows businesses to showcase their products and services in a more dynamic and interactive way. Video also provides a unique opportunity to connect with your audience on an emotional level, which can be difficult to achieve with other forms of content.
In addition to its engagement benefits, video marketing also has a positive impact on your website's search engine optimization (SEO). By embedding videos on your website, you can increase your dwell time, reduce your bounce rate, and improve your overall user experience. This can lead to higher search engine rankings and increased organic traffic to your website.
Overall, the power of video marketing cannot be ignored. It has become a vital component of any successful digital marketing strategy, and businesses that fail to incorporate video into their marketing campaigns risk falling behind the competition.
While video marketing is a powerful tool on its own, incorporating it into your email marketing campaigns can take your marketing efforts to the next level. Video marketing email has numerous benefits, including increased engagement, improved click-through rates, and better brand awareness.
One of the biggest benefits of video marketing email is increased engagement. According to a report by HubSpot, including video in an email can increase click-through rates by up to 300%. This is because video content is more engaging and attention-grabbing than plain text or images. Video also provides businesses with a unique opportunity to showcase their products and services in a more dynamic and interactive way, which can help to better connect with their audience.
In addition to increased engagement, video marketing email also provides businesses with the opportunity to improve their click-through rates. By including a video in your email, you can provide your audience with a sneak peek of your product or service, which can entice them to click through to your website. This can lead to increased website traffic, higher conversion rates, and ultimately, more sales.
Finally, video marketing email can also help to improve your brand awareness. By including video in your email campaigns, you can showcase your brand's personality and values in a more dynamic and engaging way. This can help to build trust and loyalty with your audience, which can lead to increased brand awareness and advocacy.
Overall, the benefits of video marketing email are clear. It is a powerful tool that can help businesses to increase engagement, improve click-through rates, and enhance their brand awareness.
If you're still not convinced about the power of video marketing email, consider these statistics:
- Including the word "video" in an email subject line can increase open rates by 19%, click-through rates by 65%, and reduce unsubscribes by 26%. (Syndacast)
- 51% of marketing professionals worldwide name video as the type of content with the best ROI. (HubSpot)
- 59% of executives say they would rather watch a video than read text. (Forbes)
- By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017. (Cisco)
These statistics demonstrate the power of video marketing email and highlight why it is becoming an increasingly popular strategy for businesses of all sizes.
If you're ready to incorporate video marketing email into your digital marketing strategy, the first step is to create a compelling video. Here are some tips to help you get started:
1. Identify your audience and their pain points: Before you start creating your video, it's important to understand your audience and their pain points. This will help you to create content that is relevant and valuable to them.
2. Choose the right type of video: There are many different types of videos you can create, including product demos, explainer videos, and customer testimonials. Choose the type that best fits your audience and your marketing goals.
3. Keep it short and sweet: Attention spans are short, so it's important to keep your video short and to the point. Aim for a video length of 1-2 minutes.
4. Use high-quality visuals and audio: Your video should look and sound professional. Use high-quality visuals and audio to ensure that your video is engaging and easy to watch.
5. Include a clear call-to-action: At the end of your video, include a clear call-to-action (CTA) that encourages your audience to take the next step, such as visiting your website or making a purchase.
1. Choose the right email platform: Not all email platforms support video, so it's important to choose one that does. Popular email platforms that support video include Mailchimp, Constant Contact, and AWeber.
2. Use a thumbnail image: Many email clients do not support video playback, so it's important to include a thumbnail image of your video that links to the full video on your website.
3. Include a clear subject line: Your subject line should clearly indicate that your email includes a video. This can help to improve your open rates.
4. Keep your email short and to the point: Your email should be short and to the point, with a clear call-to-action that encourages your audience to watch your video.
To ensure that your video marketing email campaigns are successful, it's important to follow best practices. Here are some tips to help you get started:
1. Use a clear and concise subject line: Your subject line should clearly indicate that your email includes a video. This can help to improve your open rates.
2. Keep your email short and to the point: Your email should be short and to the point, with a clear call-to-action that encourages your audience to watch your video.
3. Include a thumbnail image: Many email clients do not support video playback, so it's important to include a thumbnail image of your video that links to the full video on your website.
4. Personalize your emails: Personalization can improve your engagement rates and make your audience feel more connected to your brand. Use your audience's name and other relevant information to personalize your emails.
5. Test and optimize your campaigns: To ensure that your campaigns are successful, it's important to test and optimize them. This can include testing different subject lines, email copy, and CTAs to see what works best.
By following these best practices, you can ensure that your video marketing email campaigns are successful and drive results for your business.
To further optimize your video marketing email campaigns, consider these tips:
1. Use analytics to track your results: Analytics can provide valuable insights into how your campaigns are performing. Use analytics to track your open rates, click-through rates, and conversion rates, and adjust your campaigns accordingly.
2. Segment your audience: Segmenting your audience based on their interests and behaviors can help you to create more targeted and personalized campaigns.
3. Use email automation: Email automation can help to streamline your campaigns and ensure that your audience receives the right message at the right time.
4. Incorporate social media: Use social media to promote your video marketing email campaigns and encourage your audience to share your content with their networks.
5. Continuously test and optimize: Testing and optimizing your campaigns is an ongoing process. Continuously test different elements of your campaigns to improve their performance and drive better results.
By following these tips, you can optimize your video marketing email campaigns for maximum impact and results.
There are many tools and software available to help you create and distribute your video marketing email campaigns. Here are some popular options:
1. Convi: Convi is a tool that allows you to easily record and send mass-personalized video messages in your emails. It clones your voice with AI and smartly replaces places in the video that make it look custom-made. It also provides analytics to help you track your video engagement. In full transparency, I am one of the founders.
2. Vidyard: Vidyard is a video hosting platform that allows you to upload and share your videos across various channels, including email.
3. BombBomb: BombBomb is an email platform that allows you to create and send video emails to your audience.
4. Mailchimp: Mailchimp is an email marketing platform that supports video playback and allows you to embed videos in your emails.
5. Constant Contact: Constant Contact is an email marketing platform that supports video playback and allows you to include video thumbnails in your emails.
By using these tools, you can create and distribute your video marketing email campaigns more effectively and efficiently.
To inspire your own video marketing email campaigns, here are some examples of successful campaigns:
1. Dropbox: Dropbox created a video marketing email campaign that showcased the various features and benefits of their product. The video was short, engaging, and included a clear call-to-action.
2. Grammarly: Grammarly created a video marketing email campaign that highlighted the importance of good grammar. The video was humorous, engaging, and educational.
3. HubSpot: HubSpot created a video marketing email campaign that provided a sneak peek of their upcoming product launch. The video was short, engaging, and included a clear call-to-action.
4. Dollar Shave Club: Dollar Shave Club created a video marketing email campaign that showcased their unique brand personality and values. The video was humorous, engaging, and helped to build trust and loyalty with their audience.
By studying these successful campaigns, you can learn from their strategies and apply them to your own video marketing email campaigns.
As video continues to become a more popular medium for online content consumption, the future of video marketing email looks bright. According to a report by Cisco, by 2022, online videos will make up more than 82% of all consumer internet traffic. This highlights the importance of incorporating video into your digital marketing strategy.
In addition to its popularity, video marketing email also provides businesses with a unique opportunity to connect with their audience on a personal level. By creating engaging and informative videos, businesses can build trust and loyalty with their audience, which can lead to increased brand awareness and advocacy.
Overall, the future of video marketing email in digital marketing looks promising. By incorporating this strategy into your marketing campaigns, you can stay ahead of the curve and drive better results for your business.
Video marketing email is the future of digital marketing. It provides businesses with a powerful tool to increase engagement, improve click-through rates, and enhance their brand awareness. By following best practices and optimizing your campaigns, you can create compelling video marketing email campaigns that drive results for your business. So, if you're looking to stay ahead of the curve and take your digital marketing to the next level, start incorporating video marketing email into your marketing strategy today.
