March 28, 2024
Boost email open rates with video marketing: ultimate guide on creating engaging videos for email campaigns.
By
Henry Sabin
Are you struggling to get your prospects and leads actually open and engage with your emails? It's a common problem for many cold email marketing, outbound marketers and business owners. But what if there was a way to boost your email open rates and capture the attention of your subscribers? Enter video marketing. Incorporating video into your email marketing strategy can not only increase your open rates but also improve click-through rates, conversions, and overall engagement. In this ultimate guide, we'll dive into everything you need to know about using video in your email marketing campaigns. From choosing the right video format to crafting compelling subject lines and CTAs, we'll provide you with the tips and tricks you need to succeed. So, get ready to take your email marketing to the next level with video marketing.
Video marketing is a powerful tool that can help boost your email open rates. One of the main reasons for this is that video is more engaging and memorable than text-based content. According to statistics, people remember 95% of the message when they watch it in a video compared to just 10% when reading it in text. As a result, incorporating video into your email marketing campaigns can help increase your open rates and overall engagement.
Another reason why video marketing can help boost email open rates is that it allows you to stand out in a crowded inbox. Think about it, how many emails do you receive on a daily basis? And how many of those emails have a video embedded in them? By incorporating video into your emails, you can capture the attention of your subscribers and stand out from the rest of the emails in their inbox.
Lastly, video marketing can help convey your message more effectively. With video, you can use visuals, music, and other elements to convey your message in an engaging and memorable way. This can help increase the chances of your subscribers taking action, whether it's clicking on a link, making a purchase, or signing up for a newsletter.
When it comes to incorporating video into your email marketing campaigns, it's important to understand your audience. This means understanding their interests, preferences, and behaviors. By understanding your audience, you can create video content that resonates with them and increases your chances of success.
One way to understand your audience is by analyzing your email marketing data. This can include open rates, click-through rates, and conversion rates. By analyzing this data, you can identify what types of content and messaging resonates with your audience and adjust your video marketing strategy accordingly.
Additionally, you can conduct surveys and focus groups to gain further insights into your audience. This can help you identify their pain points, challenges, and interests, which can inform your video content strategy.
Lastly, it's important to consider the context in which your audience is receiving your emails. For example, are they checking their emails on their mobile devices or desktop? This can impact the type of video format and length you choose to use in your emails.
Creating video content for email marketing can be a daunting task, but it doesn't have to be. Here are some tips to help you get started:
When it comes to creating video content for email marketing, it's important to keep it short and sweet. This means creating videos that are no longer than 60 seconds in length. Shorter videos are more likely to be watched in their entirety and can help increase engagement.
When creating video content, it's important to focus on the message you want to convey. This means creating videos that are informative, entertaining, or both. Additionally, you should ensure that your video content aligns with your brand and overall marketing strategy.
Many people watch videos on their mobile devices with the sound turned off. As a result, it's important to use subtitles in your videos to ensure that your message is still conveyed effectively.
When creating video content for email marketing, it's important to include a call-to-action (CTA). This can be a link to a landing page, a sign-up form, or a product page. The CTA should be clear and concise and should encourage your subscribers to take action.
Embedding video in emails can be a bit tricky, but there are some best practices you can follow to ensure that your videos are displayed properly:
When embedding video in an email, it's important to use a thumbnail image that is clickable. This will ensure that your subscribers can easily click on the image to watch the video.
It's important to use a video hosting platform, such as YouTube or Vimeo, to host your videos. This will ensure that your videos are properly formatted and displayed in your emails.
Before sending out your emails, it's important to test them to ensure that your videos are displayed properly. You can use tools like Litmus or Email on Acid to test your emails on different devices and email clients.
When it comes to email marketing, subject lines and preheader text are critical components that can impact your open rates. Here are some tips to help you optimize your subject lines and preheader text for video marketing:
When creating subject lines and preheader text for video marketing, it's important to use video-related keywords. This can include words like "watch," "video," "demo," or "tutorial."
Like video content, subject lines and preheader text should be short and sweet. This means keeping your subject lines to 50 characters or less and your preheader text to 100 characters or less.
Personalizing your subject lines can help increase your open rates. This can include using your subscriber's name or referencing their previous interactions with your brand.
A/B testing is a powerful tool that can help you optimize your email marketing campaigns. When it comes to video marketing, A/B testing can help you identify what types of videos and messaging resonate with your audience. Here are some tips to help you get started with A/B testing:
When conducting A/B tests, it's important to test one variable at a time. This can include testing different subject lines, video formats, or CTAs.
To ensure the accuracy of your A/B tests, it's important to use a large enough sample size. This will help ensure that your results are statistically significant.
Once you've conducted your A/B tests, it's important to analyze your results. This can help you identify what types of video content and messaging resonates with your audience and adjust your video marketing strategy accordingly.
Analyzing your email open rates and video engagement is critical to the success of your video marketing campaigns. Here are some metrics you should be tracking:
Open rates can help you understand how many of your subscribers are actually opening and engaging with your emails. This can help you identify what types of subject lines and preheader text are resonating with your audience.
Click-through rates can help you understand how many of your subscribers are actually clicking on the links in your emails. This can help you identify what types of CTAs are resonating with your audience.
Video engagement can help you understand how many of your subscribers are actually watching your videos. This can help you identify what types of video content are resonating with your audience.
There are many tools and resources available to help you incorporate video into your email marketing campaigns. Seamlessly integrated in your outbound flow, video will help you to stand out and it finally does not have to be manual or tedious anymore.
There's one tool that even allows you to personalize your videos at scale. You only record a video once, the AI memorizes your voice and lip movements - then it uses that to personalize thousands of videos. In full transparency, I am the Co-Founder of Convi. Nontheless, it's a massive time-saver and a game-changer for our own email marketing.
Convi.io is a tool that allows you to easily record and send mass-personalized video messages in your emails. It clones your voice with AI and smartly replaces places in the video that make it look custom-made. It also provides analytics to help you track your video engagement.
Wistia is a video hosting platform that allows you to embed videos in your emails. It also provides analytics to help you track your video engagement.
Vidyard is a tool that allows you to easily create and embed videos in your emails. It also provides analytics to help you track your video engagement.
Incorporating video into your email marketing campaigns can be a powerful way to boost your open rates and overall engagement. By understanding your audience, creating compelling video content, and following best practices for embedding video in emails, you can take your email marketing to the next level. So, get started today with your free trial over at convi.io and see the power of video marketing in action!
